Wear It. Save Lives.
Every 4NML order helps animals. 4NML sponsors animal charities today, and we commit that at least 50% of profits will go to them as we grow.
Even before generating revenue, we’ve begun sponsoring sanctuaries and rescues. As our business grows, we pledge that no less than half of our profits will always support animals in need.
We're building a movement that wears compassion out loud.
Charities We Support
Impact FAQ
How do you choose which charities to support?
We only partner with registered, personally vetted nonprofits. Before sponsoring, we verify legal status (e.g., IRS 501(c)(3) or the local equivalent), confirm the organization is in good standing, and review transparency practices (mission clarity, use of funds, impact reporting).
We prioritize small, underfunded animal rescues, sanctuaries, and welfare groups with strong ethics and measurable impact. We also conduct direct vetting (reference checks, calls/video walkthroughs, and ongoing review) to avoid scams and ensure support reaches animals in need.
How does 4NML support animal rescues?
From the very beginning, even before generating revenue, 4NML has provided sponsorship support to animal rescues and sanctuaries. These sponsorships give charities unrestricted funding to use where it’s needed most (food, medical care, shelter, rescue operations), while they simply acknowledge 4NML with a neutral thank-you.
As we grow, we’ve pledged that at least 50% of our profits will always go to animal charities, and we’ll share updates so you can see the impact your support makes.
How are sponsorships different from donations?
A sponsorship is 4NML providing unrestricted support to a charity, and in return the charity may post a neutral acknowledgement (e.g., “Thank you to 4NML for supporting our rescue”). There are no discount codes, endorsements, or calls-to-action attached. This keeps the funds fully usable by the charity and lets us treat the outlay as a normal business expense, so we can give more, sustainably.
A donation is a gift without any acknowledgement beyond a standard receipt; it’s great too, but it’s accounted for differently. Our primary approach is sponsorship because it supports charities now and scales as 4NML grows.
Do you only support U.S. charities?
While most of our partners are U.S.-based, we’re open to supporting international organizations that meet our standards for transparency and impact, like Wildlife Aid Foundation in the UK.
Can I recommend a charity?
Yes! We're always open to new recommendations. Send us an email at hello@4nml.com with a link and why you think they’d be a good fit.
Are purchases tax-deductible?
No. Because your purchase includes a product, it doesn’t qualify as a tax-deductible donation. However, if you donate directly through our partners, you’ll receive a tax receipt from them.
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